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Juicy J & Pi’erre Bourne Announce New Album And Drop New Track ‘This Fronto’

Joe Simpson

By Joe Simpson

Joe Simpson

10 Jun 2022

Legendary rapper, producer, entrepreneur, and Academy Award winner Juicy J has announced his new collaborative album with super-producer and artist Pi’erre Bourne available June 22 that J executive produced. J’s signature grit paired with Bourne’s melodic airy style bring together an album made perfectly for the hip hop listener. Today, you can hear the first track called “This Fronto,” which has all the makings of a summertime club banger and sets the tone for the album.

As one of the founding members of the legendary Platinum-selling Memphis rap group Three 6 Mafia, Juicy J is credited as one of the founders of Southern rap. His contributions to the sound of the culture over the last three decades have made his influence omnipresent including countless TikTok and social media samples and a RIAA-Diamond certified record for Katy Perry’s “Dark Horse.” Earlier this year, Juicy J and longtime collaborator Wiz Khalifareleased their second collaborative LP, Stoner’s Night (executive produced by both guys), whichreceived praise from Complex, XXL, The Source, and more.Juicy J and Three 6 Mafia closed out 2021 with a legendary Verzuz against Bone Thugs N’ Harmony, and did a series of live shows nationwide. The year prior J dropped his first independent release in a decade with The Hustle Continues,which got praise from Vulture, Entertainment Weekly, MTV, Pitchfork, and more.All while producing Megan Thee Stallion’s Platinum break out “Hot Girl Summer” which went #1 on the Billboard Rhythmic charts and became the first female rap collab in history to reach #1 on Apple Music.

Pi’erre Bourne first made his mark as a producer — crafting massive singles forPlayboi Carti (“Magnolia”), topping the charts with Lil Uzi Vert (Eternal Atake), and becoming a GRAMMY Award winner (Kanye West’s Jesus Is King) — while establishing himself as a successful rapper with lauded solo albums The Life of Pi’erre 4 and The Life of Pi’erre 5which was critically acclaimed as one of the “Best Albums of 2021” by NPR, Complex, Rolling Stone, XXL and more. Earlier this year he collaborated with Atlanta’s own,  TM88 on their collaborative mixtape titled, Yo88!where TM produced the beats while Pi’erre provided glorious “catchy and effortless bars,” as stated by Billboard. The project went on to garner massive praise by fans and various publications including Billboard, OFFICE Magazine, The FADER, ET, Complex and more. In addition to releasing music, the founder and CEO of his own SossHouse imprint–home to artists like Chavo and Sharc–Pi’erre recently wrapped up the U.S. leg of his headlining “The Purple Tour,” which included several sold-out dates, and plans to take his show to Europe during the summer months.

You can listen to the track here:

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