Kanye & Adidas Rumoured To Be Restoring Their Relationship

Jesse Williams

By Jesse Williams

Jesse Williams

20 Feb 2023

Adidas and Kanye West could be set to join forces once again in a remarkable u-turn from the three-stripes.

According to rumours, Adidas and former partner Kanye West have been in talks to rekindle their profitable partnership just months after the German sportswear giants cut ties with Mr West following his anti-Semitic outburst.

Industry experts have cited $1.2bn in unsold Yeezy stock burning a hole in Adidas’ pocket as the main reason for the rumoured return.

Adidas initially planned to sell the Yeezy products without any of the branding but had to fallback when consumers made it clear that interest in the Kanye-less products would be minimal.

In other Kanye related news, the BBC have confirmed it is producing a new documentary and podcast about the 24x Grammy winner, following the recent controversy surrounding the rapper.