Leading luxury streetwear retailer Kick Game have announced the arrival of a new store in Milan, one of the fashion capitals of the world. The store is set to open on the 19th of February, and Kick Game have called upon Fredo to guest star in a video preview.

The new store will be located on no.10 Corso Giacomo Matteotti, five minutes from the Duomo Cathedral and is set to boast over 2,500 square feet of the rarest sneakers and streetwear apparel. Kick Game continue to build their brand after recent collaborations with BAPE and Broken Planet, with the Milan store their first foray into Europe.

Alicia Thompson, CEO of Kick Game, commented:

“Milan is home to some of the world’s most iconic fashion houses and we are
thrilled to be a part of that fabric. The arrival of Kick Game in Milan sets us up to open more fresh stores as we expand our horizons further into Europe this year. Luxury streetwear continues to gain momentum across the globe and
we are eager to increase visibility and accessibility of high-end sneakers to
Europe and beyond.”

Robert Franks, Kick Game’s founder, added:

“We’ve waited for the perfect moment to launch our brand in Europe and now
it’s time. We’ve lined up incredible talent to mark the occasion, which of
course includes Fredo to light up our store and the city. This is our eighth and
largest store, and we will continue to ramp up as we approach our 10th
anniversary later this year.”

Kick Game already boasts a huge social media following through their presence on TikTok, as well as their ‘Sneaker Shopping’ videos on YouTube. This European venture looks set to mark a new chapter for the brand as they set their sights beyond the borders of the UK.