By Annelle


25 Nov 2021

Popular sneaker store, KICKGAME, is doing Christmas the right way this year by giving away £100,000 worth of kicks to children and families in local communities who have found 2021 exceptionally tough, emotionally and financially following the pandemic. 

With help from the hottest names in UK rap on board, such as; Shareholder and store ambassador Fredo, chart topping artists Arrdee and Central Cee, as well as streetwear brand, Trapstar, to name a few visiting schools and families in hopes of helping to end this difficult year on a high note. The giveaway will consist of some of the most popular and classic silhouettes like; Air Jordans, Air Dunks, and Air Jordan 4’s.

Air Jordan’s are highly renowned in the sneaker world and have been said to be the silhouette that changed collecting Jordans forever, with the most recent, record breaking sale of the 1984 Jordan going for a whopping £1,068,991 in auction, back in October this year.

Kick Game is a luxury streetwear retailer, specialising in rare, exclusive sneakers and apparel from top brands including Nike, Off-White, Air Jordan, Supreme and Yeezy. The company was founded in 2013 by brothers David & Robert Franks. Opening their first physical stores in Soho and Covent Garden, in a climate that has seen an estimated 14% of UK high street stores being vacant by the end of the 2021. Kick Game’s solid  cultural influence withstands COVID-19’s curse on Bricks and Mortar. As it continues to expand across the UK with stores now in Birmingham, Leed and Manchester around the corner.

Make sure you don’t miss out!