Klarna is bringing its “buy now, pay later” service into the real world, launching a physical card in the U.K.

The Swedish fintech company’s card will allow customers to delay payments for up to 30 days when used at high street shops, with plans to add instalment options in the future.

The Visa card will offer fast and easy payments via Apple Pay or Google Pay with no foreign exchange fee/markup and will come in black or pink.

Already available in Sweden and Germany the card is said to be used by over 800,000 people, according to Klarna.

400,000 hopefuls have joined the waitlist in the UK Klarna confirmed, with the card being made available to everyone by early 2022.

“For online purchases where credit makes sense, buy now pay later has become the sustainable alternative with no interest and clear payment schedules,” said Alex Marsh, the head of U.K. at Klarna.

“The launch of Klarna Card in the U.K. brings those benefits to the offline world, giving consumers the control and transparency of BNPL for all of their instore purchases.”

Customers will receive a personalised cap on their spending if they qualify for the card, which will be adjusted automatically after every purchase based on their financial track record. 

After a transaction, a push notification will be sent out to the customer’s smartphone. Klarna also confirmed that it will allow users to extend the due date on their payment by up to 10 days for free.

Klarna spokesman Daniel Greaves said Britain’s FCA is “fully aware of the product and how it works,” and that the firm received the green light from regulators before launching.