Kojey Radical Named Creative Director in Lotus Emeya Design Collaboration

Lotus has announced a creative collaboration with Kojey Radical, naming the East London artist as Creative Director for a new reimagining of the Emeya sports car.

The project blends automotive design with art and culture, drawing on identity, heritage and Kojey’s wider creative vision to shape a new visual language for the vehicle.

Unveiled in Mayfair, the collaboration marks a bold fusion of British craft and contemporary creativity, positioning the Emeya as a moving canvas for Kojey Radical’s artistic expression.