Manchester United Renew Partnership With Adidas In £900m 10-Year Deal

Jesse Williams

By Jesse Williams

Jesse Williams

31 Jul 2023

Manchester United have renewed their partnership with their current kit suppliers Adidas for a reported £900 million over the next 10 years.

Starting in the 2015-16 season the German sportswear giants took over from Nike to become the club’s official kit sponsor reuniting after 23 years.

The new agreement represents a substantial increase from the previous deal, which was worth around £750 million. 

“We are extremely proud to announce the extension of the contract with Manchester United,” Adidas CEO Bjorn Gulden said. “Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation.”

United’s chief executive officer Richard Arnold added: ‘The relationship between Manchester United and adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance.

The Red Devils look set to take their summer spending to £179m, with the addition of £72m Danish striker Rasmus Hojlund from Italian side Atalanta, who follows Mason Mount and Andre Onana into the club.

United are ranked as the world’s second most valuable team by Forbes, worth an estimated $6 billion.