New Era Team Up With Central Cee & Syna World

Global headwear brand New Era have teamed up with Internationally acclaimed British rapper Central Cee and his Syna World clothing brand, unveiling a brand new exclusive headwear collaboration, featuring three distinctive designs to celebrate the launch of Central Cee’s new album, ‘Can’t Rush Greatness’.

“The collection merges streetwear aesthetics with personal storytelling, reflecting Central Cee’s love for New Era since his youth. The collection focuses on the brand’s signature silhouette, the 59FIFTY fitted cap, which originates from the US sports fields of Major League Baseball and has since become a cultural icon in fashion and streetwear. A 9FIFTY snapback completes the collection which will be sold exclusively through Syna channels”.

The limited-edition collection is avaliable to buy now at the New Era website and selected units at the New Era flagship store in Carnaby Street, London, W1F 7DU.