New Manga-Style Central Cee x G-Shock Video goes live
13 Aug 2025
Central Cee has teamed up with G-SHOCK once again to share a new manga-style promotional video through their Instagram account as part of their #builtdifferent campaign.
The video draws a parallel between the journeys of Central Cee and G-SHOCK founder Kikuo Ibe, capturing their shared “never give up” spirit. Told through dynamic, Manga-style animation, the film charts Central Cee’s rise in music alongside Ibe’s pursuit to create the unbreakable watch. The story builds toward a full-circle moment, culminating in the real-life meeting between Central Cee and Ibe at Casio’s Tokyo headquarters last year.
#builtdifferent is an ongoing partnership between Central Cee and G-SHOCK, and there are some exciting upcoming announcements, so we will be sure to keep you in the loop.