New Rule In The US Means Subscription & Membership Services Will Be Required To Offer ‘One Click To Cancel’ Option

The Federal Trade Commission announced a final “click-to-cancel” rule that will require sellers to make it easier for consumers to cancel their subscriptions.

“Too often, businesses make people jump through endless hoops just to cancel a subscription,” said Commission Chair Lina M. Khan.

“The FTC’s rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want.”

Businesses will be banned from forcing customers to go through a chatbot or an agent to cancel subscriptions that were originally signed up to using an app or website.

For memberships that customers signed up to in person, businesses will have to offer the option to terminate them by calling by phone or online.

The new rule will come into effect in 180 days.