NICCE Team Up With Billy The Goat As Streetwear Collaboration Taps Into The Streaming World With New ‘At The Core’ Collection

Harvey Marwood

By Harvey Marwood

Harvey Marwood

30 May 2024

In a bold move to engage an audience deeply rooted in the digital world, NICCE has partnered with one of the UK’s most exciting young talents (Manchester born & bred, twitch streamer, presenter, personality) for one of their most anticipated collections to date. Having been teased on a live stream just a couple of weeks ago with K-Trap, Billy The Goat has today unveiled the first installment of his highly anticipated collaboration collection with NICCE.

The collaboration which has released today, May 30th, comes in the form of the NICCE Mercury collection in Juniper Green,
which includes raised embroidered NICCE branding on the chest next to a set of hooves reminiscent of a goat, drawcords at the hood, and elasticated cuffs. On the back of both the hoodie and T-shirt features the signature Billy the Goat logo with “BTG” under the neckline, on the right cuff, and on the jogger’s left side pocket.

In addition to the new collection designs, Billy and his team has also concieved and produced a short film to promote the collection, inspired by a well known superhero story, allowing him to express his own creative journey.

Established in 2013, NICCE is an apparel brand inspired by street culture. Founded by Mithel Galvin-Farnoi, the brand offers menswear and womenswear street classics, with the new collection with BTG crossing the gap between digital audiences and the natural fashion audience.

“The authentic engagement Billy has with his audience, and the raw, inclusive experience his viewers have, allows them to feel part of the conversations. He’s able to connect with a younger audience in a way that brands struggle to do. Throughout this process, we’ve encouraged Billy to create designs and ideas that will best resonate with his audience and we’re thrilled with the result.” says Matt Bullock, NICCE CMO.

The first drop is available in Juniper Green and includes a hoodie (£60), T-shirt (£35), and joggers (£50) and can be purchased from the link here.