NICCE Welcomes Streaming Talent Billy The Goat As Brand Ambassador

NICCE have officially announced UK streaming talent Billy The Goat as their new brand ambassador, fresh off the back of his two-part clothing collaboration with them during summer.

NICCE are one of the first British sportswear brands to focus their investment so prominently in streaming culture. Recognising the immense value and potential within this space, NICCE and Billy will continue to connect with his fans, both online and in person through curated events. 

“Our partnership with Billy has felt completely organic and we’ve enjoyed providing a platform to bring Billy’s ideas to life through a NICCE lens. We recognise the immense value and potential within the streaming space and are eager to continue connecting with Billy’s audience and the wider streaming sphere in an authentic and relatable way.” said Matt Bullock, CCO of NICCE.