Nike sues Lil Nas X over “Satan Shoes”
30 Mar 2021
Nike is suing rapper Lil Nas X and art collective MSCHF over the two parties “Satan Shoes” collaboration.
The controversial pair of trainers, was given the satanic name because it features an inverted cross, a pentagram and the words “Luke 10:18″( a Bible verse about Satan’s fall from heaven) and a drop of real human blood in the soles.
In what could be a PR stunt gone horribly wrong the $1,018 (£738) Air Max 97’s, which were released in a limited batch of 666 individually numbered pairs, infringed on Nike’s trademark or so the swoosh claims.
Nike has asked in a filing with the US District Court for the Eastern District of New York for MSCHF to stop selling the shoes and prevent them from using its famous Swoosh design mark.
“MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” the sports shoe giant says in the lawsuit.
“In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes, based on the mistaken belief that Nike has authorised or approved this product.”
The shoes dropped Monday (March 29) coinciding with the launch of Lil Nas X’s latest song Montero (Call Me By Your Name), which debuted on YouTube last Friday.
The music video shows the rapper sliding down a stripper pole from heaven to hell, wearing a pair of his now infamous trainers.