Premier League clubs have collectively agreed to ban gambling sponsorship from the front of their matchday shirts from the start of 2026-27 season.

Eight top-flight clubs have gambling companies on the front of their shirts, worth an estimated £60m per year.

Clubs will continue to be able to feature gambling brands in other areas, such as shirt-sleeves and LED advertising.

The move comes following a consultation between the league, the clubs and the Department for Culture, Media and Sport forming part of the government’s ongoing review of current gambling legislation.

Culture Secretary Lucy Frazer tweeted: “While the vast majority of adults enjoy gambling without harm, we can’t ignore the fact footballers are massive role models to kids,”

“Our upcoming Gambling White Paper will upgrade punter protections & do more to protect those at risk of addiction,”