The Sidemen Shut Down Shopping Centre As They Celebrate First SDMN Store Opening

Joe Simpson

By Joe Simpson

Joe Simpson

18 Jul 2023

Europe’s biggest YouTuber group The Sidemen celebrated the launch of their first ever permanent flagship store for their SDMN Clothing brand on Saturday. The store is the first of its kind in the UK and was opened at the Bluewater shopping centre in Dartford, close to where many of the group grew up.

Thousands of adoring fans made the trip to catch a glimpse of best friends Olajide “KSI” Olatunji, Simon “Miniminter” Minter, Joshua “Zerkaa” Bradley, Tobit “TBJZL” Brown, Ethan “Behzinga” Payne, Harry “W2S” Lewis, and Vikram “Vikkstar123” Barn. The grand opening was a resounding success that saw the group connect with their core fanbase in what was a momentous occasion for the YouTubers.

Josh ‘Zerkaa’ Bradley, a founding member of The Sidemen, said of the store opening:

“We’re so excited to be opening in Bluewater for our first ever move into physical stores. We’ve been building to this moment for a while now and we can’t wait to open our doors”

First started in 2014, SDMN clothing has been offering exclusive Sidemen merchandise in the form of hoodies, varsity jackets and a host of other accessories. The brand has also recently collaborated with Spongebob Squarepants for an exclusive collection, with other exciting developments on the way soon.