The Sidemen Team Up With Hot Wheels For New Campaign

Joe Simpson

By Joe Simpson

Joe Simpson

31 Oct 2023

YouTube sensations The Sidemen have collaborated with one of the giants in the toy business, Mattel, to create an exclusive capsule collection for SDMN Clothing and Hot Wheels. The new range was unveiled at a pop up in Hoxton arches over the weekend and has now been made available on the SDMN Clothing website.

Both The Sidemen and Hot Wheels are dominant in their respective spaces, and have come together to create a vivid, graphic heavy collection that should delight their fans. The Sidemen are some of the biggest YouTube personalities in the world, boasting over 130 million combined YouTube subscribers as well as many more across other social media platforms. Hot Wheels meanwhile is the #1 selling toy in the world with over 8 billion vehicles sold, and their brand is showcased throughout the collection thanks to their iconic chequered flag and typography style.

Jon Spalding, Mattel Head of Consumer Products UK & Ireland, said of the collaboration:

“We are thrilled to be partnering with Sidemen on this collection, their creativity and enthusiasm for the  collection has meant we have been able to create a co-branded capsule that brings both brands to life.”

Matt Peters, MD of Sidemen Clothing, added: 

“We are very honoured to be working with Hot Wheels to  create a co-branded collection that is cool, relevant and what fans will love – we can’t wait to see our fans wearing it.”