Snoop Dogg Buys Death Row Records

Jesse Williams

By Jesse Williams

Jesse Williams

10 Feb 2022

Snoop Dogg has acquired Death Row Records.

The legendary hip hop label came into Snoop’s possession after the west coast rapper finalised the purchase from Blackstone’s MNRK Music Group.

Founded in 1992 by Dr. Dre, Suge Knight, the D.O.C. and Dick Griffey the label produced a number of multi platinum records including classic hip hop albums “The Chronic” by Dr. Dre and Snoop Dogg’s debut “Doggystyle”.

Death Row also housed Tupac, Kurupt, Mc Hammer, Nate Dogg, Outlawz and Michel’le and Bow Wow.

Speaking to Business Wire following the announcement, Snoop said: “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.

“I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”

Chris Taylor, President and CEO of MNRK Music Group, added: “Snoop is clearly the executive to take Death Row into its next 30 years. MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th anniversary marketing campaign.”

The acquisition coincides with the release of Snoop’s next studio album B.O.D.R. (Bacc on Death Row), on Sunday 13th February.