Spotify and Backline announce first-of-its-kind mental health for creators global initiative

Backline, a nonprofit organization connecting music industry professionals and their family members with mental health and wellness resources, has partnered with Spotify to announce a groundbreaking global initiative, Heart & Soul, Mental Health for Creators. As part of the initiative, they are launching the first-ever Global Mental Health Resource Hub, a comprehensive support platform for music industry professionals around the world. 

This collaboration marks a major milestone for Backline, as the organization expands its services beyond the United States for the first time. With the mental health crisis continuing to impact artists, touring crew, and industry professionals at every level, this initiative brings critical support to an international audience, removing barriers to care and meeting the global music community where they are. 

“Backline is honored to serve as a steward of Spotify’s investment into the creative community, ” said Backline Executive Director & Co-Founder Hilary Gleason. “Bringing our work to scale is a meaningful way to uplift the well-being of artists all around the world. This collaboration is taking these invaluable mental health and wellness resources beyond borders. Music knows no bounds, and now people who make music happen have access to care and a compassionate community. Our work together will help ensure that artists have the resources, support, and stability they need to thrive both personally and professionally.”

For Spotify, this partnership underscores a long-standing commitment to mental health wellness and social impact within the music industry. 

“It’s clear that the mental health challenges artists face are real, and that the current support systems often fall short. It’s on all of us in the industry to respond with action,” said Spotify Head of Artist & Label Partnerships, Monica Herrera Damashek. “That’s why Spotify is expanding its Heart & Soul for Creators initiative by helping Backline scale its Mental Health & Wellness Global Resource Hub internationally for the first time, and by offering 1:1 therapy access to EQUAL, GLOW, and RADAR ambassadors in the US and UK. We know this is only one step but we look forward to building on this for a more supported, sustainable environment for the artists who shape culture every day.”

To explore the Global Mental Health Resource Hub, visit: https://backline.care/global-resources/