Gucci and outdoor clothing brand The North Face announced via a series of teaser trailers posted to Gucci’s Instagram that they’ll be teaming up early in the new year. Collaboration is the name of the game in the Hypebeast market and in a move to tighten their grip over it, patrons will be offered a 70’s inspired logo heavy collection.

Covering all bases the collection includes menswear and womenswear, along with outdoor recreation pieces, such as tents and sleeping bags, that take Gucci into The North Face’s world.

TNF has a history of fashion collaborations recently releasing a collection with MM6 Maison Margiela. We’ve also seen them join forces with Junya Wantanabe, Hender Scheme, Brain Dead, Supreme, Sacai and their Japan only “Purple Label” also plays on those similarly blurred lines.

The capsule releases in the UK at Selfridges January 4th.