The Sidemen Celebrate Ten Year Anniversary With New Business Ventures

Joe Simpson

By Joe Simpson

Joe Simpson

24 Oct 2023

YouTube icons The Sidemen recently celebrated their ten year anniversary by launching their XIX Vodka with the UK’s largest retailer, Tesco. Both the 70cl bottle and ready to drink mixed berry cans will be available in selected large and express stores up and down the country.

On top of this, the group have also announced that they will be opening their first high street and shopping mall locations for their fried chicken restaurant, Sides. These will be opening in Dalston, Manchester Arndale, Merry Hill, and Bluewater shopping centre in Dartford.

Phil Neale, Marketing Director of XIX Vodka & Sides, said of the partnership:

“Ten years of The Sidemen is a massive achievement for the group and to mark this occasion with a partnership as big as this means a lot to everyone. Since the Sidemen started making content together their fan base has grown up alongside them and we saw at The Sidemen Charity Match how mature and varied their core fan base is. XIX Vodka is a quality product and the future products we have lined up are exceptional. The Sidemen’s brands share Tesco’s relentless customer focus and we’re very proud to launch XIX Vodka nationwide with them.”

These new entrepreneurial ventures mark an exciting new chapter for the group as they move into a second decade of content creation and business.