The pursuit of drip has taken a new turn, with a virtual Gucci bag being resold for more than the real life bag itself.

The Gucci Dionysus bag, sold for 350,000 Robux or roughly $4,115 which trumps the usual retail of $3,400 for the real version. Only available for use within kids game Roblox, the bag isn’t isn’t an NFT which can be accessed at any time online or resold. The ‘digital drip’ has “no value, use, [or] transferability outside of the Roblox world” as Reddit co-founder Alexis Ohanian put it.

Part of the digital Gucci Garden event, which saw the Italian luxury house partnering with the popular children’s game for limited merch and an online-only exhibit the in-game Gucci goods have remained in demand.

Currently, the average sale prices for the coveted carriable are down to 53,214 Robux, or about $665, but for a few days, they hovered around the equivalent of about $1,500. Perhaps the future of fashion is digital.

Check out this story on how iconic YouTube video ‘Charlie bit my finger’ sold for a 6 figure sum as an NFT just last week.