Von Dutch Expands Into Music with Sónar and Brunch Electronik Festival Partnerships

Infamous Y2K brand, Von Dutch have announced the launch of Von Dutch Loves, a brand new music-first fashion label celebrating nightlife culture through exclusive drops, festival collabs, artist hookups and community led events.

Making its debut at two Europe’s biggest music events in Barcelona’s Sónar Festival, and then Brunch Electronik, they’ll host their own stage featuring heavyweights like the Martinez Brothers, Marco Carola and Jungle.

“Von Dutch Loves is the perfect blend of honoring our legacy and riding the next wave, expanding beyond fashion to amplify artistic voices and foster creative collaboration for today’s artists, creators, and tastemakers.” continues CEO Cheika.

The first wave of exclusive drops, global partnerships, and curated events will be announced in the coming months. 

Follow @vondutchloves now and sign up at www.vondutchloves.com to keep up to date with all announcements as well as access to exclusive merch drops, event tickets and more.