yfood partner up with Fallout for limited edition functional food launch

European smart food leader yfood has partnered with Prime Video’s Fallout to launch a limited-edition range that blends licensed artwork with its “complete nutrition” drinks.

The Fallout bottles reinterpret six of yfood’s best-selling flavours, tying each one to a character from the series. The result is a collaboration that fits naturally into everyday life: long workdays, missed meals, late nights – very much in the spirit of Fallout’s survival theme.

It’s also the first official Fallout food partnership available in the UK, launching exclusively with Tesco and Sainsbury’s. The following flavours are available for purchase:

• Lucy MacLean – Classic Choco

• Steph Harper – Happy Banana

• The Ghoul – Smooth Vanilla

• Maximus – Fresh Berry

• CX404 – Heavenly Hazelnut (available online only)

• Cooper Howard – Cold Brew Coffee, channeling Vault Boy charm (available online only)

This drop was made by Fallout fans, for Fallout fans.

The partnership between yfood and Fallout feels as natural as if it emerged straight from the Wasteland itself. At the centre of the campaign is a 20-second hero film – a tribute to the Fallout community. Shot with custom-built Vault gear, the spot creatively spotlights the franchise’s cultural influence across gamers, kidults, and die-hard fans.

Produced alongside renowned storytelling studio wtf, the campaign bridges the worlds of series and reality through a wide-reaching media offensive across Prime Video, YouTube, Meta, and creator/influencer activations.

The new limited-edition collaboration dropped yesterday, January 26th, and is avaliabe exclusively in Tesco’s and Sainsbury’s across the country.