A Jewellers Unveil Custom White Gold Chain For Asake

A Jewellers, the home of contemporary jewellery and exclusive watches at the heart of Hatton Gardens, have delivered a sensational new design for Afrobeat star Asake. The design is a collaborative effort between jeweller and artist, highlighting the inspirations and journey that Asake’s career has taken him on through the detailing on pendants.

Crafted in 600g of white gold and set with 213.45 carats of VVS diamonds, including fancy cuts, this custom piece features a soldier on a skateboard, suspended from a bullet-link chain. The soldier represents discipline and structure, while the skateboard embodies freedom and creativity. Skateboarding culture often intersects with art – and as Asake says:

“Being a soldier and skateboarding helps me create movement and physicality in my life and work — richer artistic expression.“

Asake burst onto the scene in 2022 with his debut album “Mr. Money With The Vibe,” featuring hit tracks like “Joha,” “Terminator,” “PBUY,” and “Sungba” ft. Burna Boy. The album set a record as the highest-charting Nigerian debut album of all time, with the artist since going on to work with the likes of Central Cee, Tems, Travis Scott, and J Hus amongst others. On top of this he has also been nominated for multiple Brit and Grammy Awards in an already historic career.

A Jewellers have become synonymous with luxury jewellery since their inception in 2008. Their founder, Abtin Abassi, sold his first piece of jewellery at just 19, and has been changing the game ever since. The business has thus grown from solely Abtin to now spanning a multi-talented team of London’s finest jewellers, meticulously crafting custom pieces from the highest quality materials for a clientele that reads as a who’s who of the rich and famous. This chain is another standout moment in an already thriving business, and looks set to be the start of an amazing run for Abtin and his team.