Happiness Matcha Bar Opens In Soho

Happiness, a new matcha bar in the heart of London, will has opened its doors this week, offering Londoners a bold new destination for calm energy, vibrant drinks, and a touch of rebellion.

To mark the grand opening, Happiness teamed up with Finelinehearts Club to offer guests something unforgettable: anyone who purchased a Matcha Bar drink during opening weekend received a free tattoo — making Happiness the only place in London where you can sip ceremonial-grade matcha and leave with ink.

“We wanted to create more than just another café,” said Calum Best, founder of Happiness. “Soho has always been a hub of creativity and culture, and Happiness is designed to reflect that energy — bringing people together over matcha while celebrating individuality and self-expression.”