PS Hitsquad shares brand new video for ‘Coulda, Woulda, Shoulda’

Peckham-born rapper PS Hitsquad has unveiled brand new visuals for ‘Coulda, Woulda, Shoulda’, shot by frequent creative collaborator Billy Howard Price. 

Following on from the recent announcement of his highly-anticipated debut album ‘Life on Licence’ out July 3rd via House Anxiety, ‘Coulda, Woulda, Shoulda arrives full of soaring synths, hazy nostalgia and melodic layers, with the visuals flipping between stand alone moments of solitude from PS as he recites the infectious lyrics.

“Working with Billy helped me to explore the deeper meaning of the album title, ‘Life On License”, and how my whole life has been governed by boundaries in some shape or form,” says PS Hitsquad
 
“He explained how he has always loved working with archive footage and ‘Coulda,Woulda, Shoulda felt like the perfect track to get nostalgic with. We were able to dig up some stuff I hadn’t watched in years, as well as getting my mum to lend us her family photo album so he could get some properly unseen shots in the mix.”

Check out the new visuals above: