Today, British musician Kay Young introduces herself to the world with her enticing new single Sweet Dreams.
The newest Roc Nation signee, Kay Young was personally discovered by Jay Electronica and then signed by Jay-Z after hearing her demos! Described as a fusion of sounds, paralleling the likes of The Internet; but still with a very familial British undertone.
The Sweet Dreams visuals see’s Kay in a straight jacket in the opening scenes, speaking on the visual, Kay commented, “Having to be hung upside down in the video was a surreal understanding that I was about to be born into my new reality“.
Lyrically, Kay’s double entendre’s serves a dark relatability through lines such as “grandma praying for me so i’m good right?” Fighting her demons and doubters, by the end of the video Kay’s allure is magnetic and hooks any listener into wanting to know more.
Watch the visuals for Sweet Dreams above.