Usher releases a brand new song I Cry his emotional response to this unprecedented time in our lives.
Usher will be donating his proceeds from the record to LISC, the Local Initiatives Support Corporation, a core partner of the Global Goal: Unite for Our Future campaign. LISC is one of the nation’s largest nonprofits investing in underserved communities and communities of color across the country. LISC provides grants to minority-owned small businesses that are the lifeblood of their neighborhoods and local economies, and that are reeling from the health and economic fallout of the Covid-19 pandemic.
Speaking on the single, Usher commented; “This song was inspired by wanting to teach my sons that it is ok for a man to feel emotions deeply and to cry. Like many men, I was raised to believe that we have to be “tough” and not show our vulnerability, which I don’t want to teach them. While I was shut in during the Pandemic and watching the death of George Floyd, the ongoing slaughtering of Black men and women, the protests and the events that unfolded, I became very connected to the wider universal feeling of hopelessness. Like many, I grew increasingly frustrated by how slow things have been to change. I became very depressed thinking about all sons who have lost their fathers to police brutality, social injustice and violence; the daughters and mother’s too. So I returned to this song and realized it was intended for this time, so I finished it and here it is.”—Usher
Listen to I Cry above.